The phantom steering effect in Q&A websites
نویسندگان
چکیده
Abstract Virtual rewards, such as badges, are commonly used in online platforms incentives for promoting contributions from a userbase. It is widely accepted that rewards “steer” people’s behaviour towards increasing their rate of before obtaining the reward. This paper provides new probabilistic model user presence threshold badges. We find, surprisingly, while steering does affect minority population, majority users do not change around achievement these virtual rewards. In particular, we find only approximately 5–30% Stack Overflow who achieve appear to respond incentives. result based on analysis thousands users’ activity patterns and after they Our conclusion phenomenon less common than has previously been claimed. identify statistical phenomenon, termed “Phantom Steering”, can account interaction data The phantom may have contributed some previous conclusions about ubiquity steering. conduct qualitative survey which supports our results, suggesting motivating factors behind complex, be solely responsible changes contribution rates.
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ژورنال
عنوان ژورنال: Knowledge and Information Systems
سال: 2022
ISSN: ['0219-3116', '0219-1377']
DOI: https://doi.org/10.1007/s10115-021-01637-6